Lay’s Do Us a Flavor Contest Crowns Bacon Grilled Cheese as the Winner
Lay’s Do Us a Flavor contest is back after a 7-year hiatus, and this year’s winning flavor is a nostalgic masterpiece: Bacon Grilled Cheese. The combination of crispy bacon, melted cheese, and buttery bread has officially been transformed into a chip—and fans are already raving about it.
The contest, which invites consumers to submit their dream chip flavors, received over 700,000 entries between 2024 and early 2025. After narrowing it down to three finalists—Valentina & Lime, Wavy Korean‑Style Fried Chicken, and Bacon Grilled Cheese—the public voted, and Paula George from Sapulpa, Oklahoma, took home the $1 million grand prize for her winning submission.
Why Bacon Grilled Cheese Won
Paula’s inspiration came from her childhood, specifically her dad’s signature bacon grilled cheese sandwiches. The flavor perfectly captures the essence of that comfort food, blending smoky bacon, creamy American cheese, and a hint of buttery bread into every bite. Reviewers say it delivers on taste, even if not every chip has all three flavors in perfect balance.
Fans have described the new flavor as a “nostalgic pull,” with many praising its authenticity. One super-fan even called it “fantastic” and “the best” in comments under Lay’s Instagram announcement.
The Other Finalists
While Bacon Grilled Cheese took the top spot, the other two finalists—Valentina & Lime and Wavy Korean‑Style Fried Chicken—will still be available for a limited time. Valentina & Lime offers a spicy-tangy kick, while Korean‑Style Fried Chicken brings global appeal with its sweet and savory profile.
Where to Find Bacon Grilled Cheese Chips
The new flavor is now hitting store shelves, and given the early buzz, it’s likely to sell out fast. Whether you’re snacking solo, pairing them with a sandwich, or just satisfying a comfort-food craving, these chips are a must-try.
Final Thoughts
Lay’s Bacon Grilled Cheese chips are a genius mashup of classic flavors that hit all the right notes. They’re buttery, cheesy, and packed with smoky bacon—everything you’d want in a comfort-food-inspired snack. If you’re a fan of grilled cheese or bacon (or both), this is one flavor you won’t want to miss. Head to your nearest grocery store and grab a bag before they’re gone!
